In your Partnershop backend in the section Marketing > Product [1] you have the possibility to provide your own search engine optimized information for each product.
In the section Product page [2], select a product via the drop-down menu. [3]
After successful selection the standard product image as well as the standard product texts will be displayed. Via the individual input fields the entries can be individualized with your own texts and images. [5-14]
About the section Product image [4] allows you to replace the standard product image with your own product image. Changes at this point are taken over directly and displayed. Click on the active button “Browse” [6].
If you want to change your product image or switch to the standard product image, click the button “Delete”. [5]
The section Page description [7] can be used to store meta information (title and description) for browsers and search engines. These texts are displayed on the calculation page or the individual product page in your Partnershop.
The following entries are available in detail.
- Text: Text in the browser tab [8]
- Product-Slug: URL on the product page – with a speaking label [9] (max 64 characters)
z.B. http://my-shop-shop.unitedprintshopservices.com/print-products/business-cards/ - Description: Description text for search engine results [10]
On the calculation page there are two product information texts for each product – below the product photos. These are the two text blocks Header [12] and Detail [13] under Product information. [11]
All text boxes contain default texts and should be changed. Whether it is a default text, you can see the background color (Gray) of the text box.
To overwrite the default texts, select these and overwrite with your text.
Confirm your changes by clicking the button “Go!”. [14]
Whether your text has been saved can be recognized by the background color (White) of the text box.
To edit and format the texts, you can use the tools known from MS Office programs (such as bold, italic, alignment, etc.). [15]
After a reload of the Calculate page in the Partnershop (Browser > F5) your changed text will be displayed.
The general rule
All text boxes must be filled with text content. Empty text boxes are not saved but reset to the default text.
The text box Product-Slug may not contain special characters. HTML tags or Java script code can not be saved.
The maximum number of characters per input field is 1,024 characters (with spaces).
The headline on the pricing page (e.g. business cards) is the product name and can not be changed. [16]
Important note
A Product-Slug (max 64 characters) should not be changed too frequently – this is punished by search engines (e.g. Google) by a worse ranking “hard”!
Additional information worth knowing about search engine marketing can be found in our CAMPUS section SEM III: SEO-Onpage.