FAQ Tag: SEO

How can I optimise the Google search results for my shop?

In order to achieve the best possible search results for your partner shop on Google, we recommend making the following adjustments and customisations.

The aim of optimisation is to enable search engines to better understand and present the content of your Partnershops.

Meta Descritpion Tag
Here you have the option of storing SEO-relevant content for search engines.
The meta description is read by search engines together with the page title and the shop URL. This website information is then used to show the user a preview of the content of the individual websites in the search results.

Robots Directive (Index, Follow)
Only activate the two checkboxes if you have previously created customised content.
Non-individualised content does not lead to a positive search engine ranking.

Slug (URL Slug)
The URL slug is an important element of search engine optimisation (SEO). The URL slug is the part of a URL that identifies a page and is usually displayed directly after the domain extension.

Canonical Tag
The canonical tag is used to correctly label shop pages with duplicate content.
If such pages are recognised by search engines (e.g. Google), this results in downgrades in the ranking of search results.
Pages with a cannonical tag therefore link from one or more pages to the original.

Tags
Use tags to further label and categorise topics and content.

 

Editing

To do this, switch to your partner shop backend – CMS / Content / Product [1] [2] and select the product to be edited under “Page”. [3]

Go to the “General Page Data” component [4] and open it. [5]

Make your individual adjustments to the points mentioned above.

Save your changes by clicking on the “Save Changes” button. [6]

Do I have the ability to define search engine optimized product page information?

In your Partnershop backend in the section Marketing > Product [1] you have the possibility to provide your own search engine optimized information for each product.

In the section Product page [2], select a product via the drop-down menu. [3]


After successful selection the standard product image as well as the standard product texts will be displayed. Via the individual input fields the entries can be individualized with your own texts and images. [5-14]


About the section Product image [4] allows you to replace the standard product image with your own product image. Changes at this point are taken over directly and displayed. Click on the active button “Browse” [6].

If you want to change your product image or switch to the standard product image, click the button “Delete”. [5]

The section Page description [7] can be used to store meta information (title and description) for browsers and search engines. These texts are displayed on the calculation page or the individual product page in your Partnershop.

The following entries are available in detail.

  • Text: Text in the browser tab [8]
  • Product-Slug: URL on the product page – with a speaking label [9] (max 64 characters)
    z.B. http://my-shop-shop.unitedprintshopservices.com/print-products/business-cards/
  • Description: Description text for search engine results [10]

On the calculation page there are two product information texts for each product – below the product photos. These are the two text blocks Header [12] and Detail [13] under Product information. [11]

All text boxes contain default texts and should be changed. Whether it is a default text, you can see the background color (Gray) of the text box.

To overwrite the default texts, select these and overwrite with your text.

Confirm your changes by clicking the button “Go!”. [14]
Whether your text has been saved can be recognized by the background color (White) of the text box.

To edit and format the texts, you can use the tools known from MS Office programs (such as bold, italic, alignment, etc.). [15]

After a reload of the Calculate page in the Partnershop (Browser > F5) your changed text will be displayed.

The general rule
All text boxes must be filled with text content. Empty text boxes are not saved but reset to the default text.

The text box Product-Slug may not contain special characters. HTML tags or Java script code can not be saved.

The maximum number of characters per input field is 1,024 characters (with spaces).

The headline on the pricing page (e.g. business cards) is the product name and can not be changed. [16]

Important note
A Product-Slug (max 64 characters) should not be changed too frequently – this is punished by search engines (e.g. Google) by a worse ranking “hard”!

Additional information worth knowing about search engine marketing can be found in our CAMPUS section SEM III: SEO-Onpage.