What are the target groups of other USS partners?
USS partner normally focus on their local/regional market when selecting their target group, rather than engage in national marketing. Their target groups normally consist of:
- Present or former customers (of prior business connections)
- All known or perceived customers of competitors
- The 2.500 largest firms in a 15 mile area
- All advertising and event agencies in a 15 mile area
- All organizations (Red Cross, etc.) in a 15 mile area
- All clubs/societies/associations (e.g. sports, social, charitable) in a 15 mile area
- All administrative institutions (administrative offices, unions, town/city/county governments and their single departments) in a 15 mile area
- All restaurants/cafés in a 15 mile area
- All schools/universities in a 15 mile area